![]() This will lead to a custom landing page with all the relevant links you want to share. ![]() Fortunately, there are several link in bio tools that will let you put together all these key link destinations and share them via a single URL. Instagram’s link in bio can feel limiting when you want to highlight multiple important products, posts and pages. Plus, outside of Stories highlights, Stories links are ephemeral and not ideal for an account of any size to highlight the most important URLs to drive social media traffic to. Accounts with 10,000+ followers do have the option to share links through their Stories, but those that are still building their following have to leverage the single link in bio to direct followers to a product page or a piece of content. On platforms like Facebook and Twitter, adding a link to the homepage of your website may be more than enough since you can share clickable links to individual pages, products or content in your posts.īut it’s a little different with Instagram. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content or some other important page. What does link in bio mean?Īs the name suggests “link in bio” refers to the clickable URL that you can add to your profile section. In this post, we show you how to get the most out of your link in bio on Instagram. If you’re running a brand Instagram account, this “link in bio” is essential for driving audiences to your site from Instagram, considering how the platform limits you to one permanent link in your profile’s bio. You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”
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